According to recent AIIM’s survey, the ‘big data’ adoption is going to double to 17% during next 12 months. This penetration is going to increase further to about 60% within next 3 years. The survey confirms the old truth – the need for holistic view of the data – over 61% of respondents would like to see integrated information, coming from both – structured and unstructured sources. Classification of unstructured data seems to be ongoing problem, with over 70% of organizations finding that it is easier to find information on the web, rather than on their own internal networks. Although search techniques and tools improved over the years, it seems that the adoption of new technologies is pretty slow. Another big factor playing large role in this is the poor data governance. With regards to analysis of the data, the requirements don’t seem to be very sophisticated, indicating that organizations still struggle with strategy how to effectively use the ‘big data’. Most respondents would be satisfied simply with basic pattern analysis, keyword correlation, incident prediction and fraud prevention. This fact seems to be confirmed by lack of answer to an important question. When asked about a ‘killer application’ for their business area, over 88% of respondents said that it would make a big difference in their business, but when asked what it would be, majority declined to answer.
Another interesting fact from the report is that most of respondents seem to confuse search with data analytics. Although there are some overlaps between the two, the former is about returning results matching selection criteria, while the latter about processing of the data to return answers about specific business question.
Lastly, not so good news for cloud vendors, over 88% of respondents would prefer on-premise big data storage and analysis, rather than SaaS solutions. This seems to be related to perception of poor data protection on externally hosted applications (although only 64% of respondents explicitly stated this). Majority considers the business insights as organization’s intellectual property. Cloud providers will have to work harder to convince the market, as data security question will continue to be the primary barrier to cloud adoption.
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